Hey, I’m Lia!
I’m a holistic marketing strategist passionate about turning big ideas into unforgettable brand experiences.
With experience across brand, integrated, digital and product marketing, I bring a full-stack approach to crafting marketing strategies that drive both revenue and awareness. Whether it’s building a brand story, launching or working on a product, or executing high-impact campaigns, I blend creativity with data-driven insights to deliver results that stick.
Open to full-time, part-time, and freelance remote and in-person opportunities!
Professional Life
I’m a full-stack marketing leader with experience across digital, brand, product, integrated marketing, and marketing strategy, driving impactful results for for-profit companies, non-profits, and tech startups. I strive to blend data-informed decision-making with creative storytelling, building marketing strategies that not only engage audiences but also drive business growth and exceed revenue goals.
I’ve had the opportunity to work with some of the biggest entertainment and sports industry licenses - including and not limited to: Disney, Marvel, Lucasfilm, Warner Brothers, the NFL, MLB, and NBA. Managing campaigns tied to these brands has honed my expertise in high-profile partnerships, brand storytelling, cross-functional communication, go-to-market campaign management, and driving customer engagement.
Whether I’m launching a new product, building a brand from the ground up, or executing integrated campaigns across digital and traditional channels, I bring a strategic mindset, hands-on execution, and empathetic customer POV to every project. I thrive in fast-paced environments, collaborating across teams to bring bold marketing visions to life.
Personal Life
When I’m not working, you can find me spending time outside hiking, camping, sitting at the beach, or chasing the sunset. I aspire to find the best bagel and coffee shop in Seattle. I have a serious case of wanderlust, and love planning trips to places I hope to visit in the future.
I am passionate about causes that are important to me. I have volunteered with Camp Agape Northwest since 2015, starting as a camp counselor, and today, lead their marketing efforts as the volunteer marketing manager. Recently, I became involved with Campamento Esperanza, creating summer-camp experiences for families battling pediatric cancer in Latin America. I helped co-found Campamento Esperanza, Costa Rica in January, 2025, and currently work with the founder to assist with any marketing and fundraising needs.
Inside, you can find me trying a new restaurant, attending professional sports games, binging a tv show, or dogsitting.
Hear It For Yourself
Appreciate Lia's depth of knowledge and experience across marketing platforms. Lia has made a huge impact on our digital marketing, which is essential for being a startup. I could always rely on Lia to understand our brand/voice/tone and ensure we show up in different marketing channels. She's a pro! I highly recommend Lia as a Marketing Strategist.”
“Lia is a rockstar. I first met Lia when she had recently graduated college, and her drive, marketing mindset and experience in building marketing campaigns across a series camps she worked with stood out to me. She came onto Funko to support our direct to consumer business and to essentially launch our email marketing program. The program grew tremendously under Lia's supervision, both in building out brand within our program as well as meeting revenue and KPI goals, and continues to build on the initial guidelines she set. Lia was recognized internally for this and brought over to the corporate marketing team to continue to pursue her passion in brand marketing. Lia is truly an asset to the organization! Lia is also dedicated to supporting organizations she's passionate about, and that passion truly shines through, which is something that I have always respected and admired.”