Fridie Outdoors
Email Automation Flow - Education Campaign
About the Project
Fridie Outdoors, a tech-startup app for go-to camping knowledge, skills and tips, wanted to engage their new and current email subscribers with an educational email marketing campaign that would help to establish them as experts in the field. They wanted to engage customers as soon as they engaged with the brand - and start to show them that their app had a lot of value to learn more about skills, and tips whether you’re a first-time camper or a seasoned pro.
Challenge
Create a series of informative, engaging and logical emails for an email automation campaign that educates and excites customers
Find tips and lessons that were interesting, engaging, fun, and inspiring to email subscribers to learn more, and get outside to try to knowledge they learned
Utilize current content on the site to drive to through links in the email to increase CTR and Open Rate
Solution
Results
Increased Email Open and Click-Through Rates
Created fun, engaging and interesting email automation for new customers to keep them engaged and informed on content they can expect to find in the app.
Increased brand awareness, loyalty and helped establish the brand as a leader in the space for knowledge of camping tips