Fridie Outdoors
Social Media Strategist/Manager
About the Project
Fridie Outdoors, a tech-startup app for go-to camping knowledge, skills and tips, wanted to engage their social media followers, presence, and increase awareness of their brand through a strictly organic social media approach. They wanted to share content, engage followers and other brands/partnerships and bring awareness to their mission. They wanted to nurture customers engagement with the brand, and grow awareness of their mission to get more people outside and camping, breaking down barriers for the BIPOC community.
Challenge
Grow engagement of Fridie Outdoors social media platforms (Instagram and Tiktok)
Grow awareness and Fridie Outdoors brand, increasing followers through strictly-organic social media approach
Create a consistent content calendar for the social media challenges with a mixture of content to post across platforms
Solution
Top performing post and reel below:
Result
Increased followers on Instagram and Tiktok by creating a mixture of static post, slide image posts and reels
Increased visibility on the channel and account engagement
Created content calendar for regular posting throughout the time period of management